Thursday, December 31, 2009

Re: [vpFREE] Re: Change in Ellis Island Mailers

On Thu, Dec 31, 2009 at 7:34 AM, eecounter <eecounter@hotmail.com> wrote:
> The casinos originally switched over to free play because (I'm assuming) they were tired of watching some of their cash back simply "walk out the door".

that's part of it, but there's also substantial savings in
administrative overhead. when the slot club computers handle player
rewards, you don't have thousands of people bringing cash coupons to
the cage several times per month, and you don't need as much staff at
the cage.

the same efficiency can contribute to customer satisfaction. i was a
lot happier redeeming my freeplay at the machines at ellis than i was
going to the cashier with a coupon, both because i didn't need to
worry about keeping track of another fiddly piece of paper, and
because i never got stuck waiting in a line at the cashier.

cheers,

five


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